Mr Price Pro - festival concept

Mr Price Home cd - Lounge

Brand language transcend into rooms

Mr Price home cd - title & cover copy

The cd needed the brand language to transcend the store and 'live' in the various rooms through the ambiance created

Vaseline pitch - copy application

The invite needed a concept.

The major sponsor was SAA, so I decided to make the invite a plane ticket

The brief was to create copy that dealt with a very serious subject, with a relative humorous tone while still educating the youth on HIV & Aids. The government had used a heavy, clinical approach to educating the youth that wasn't reaching them.

My Response was to draw parrellels between putting on a cd and putting on a condom.

The copy is quirky, tongue in cheek and is at times suggestive

Levis CD - sleeve copy