Mr Price home cd - title & cover copy

The cd needed the brand language to transcend the store and 'live' in the various rooms through the ambiance created

Vaseline pitch - copy application

The invite needed a concept.

The major sponsor was SAA, so I decided to make the invite a plane ticket

The brief was to create copy that dealt with a very serious subject, with a relative humorous tone while still educating the youth on HIV & Aids. The government had used a heavy, clinical approach to educating the youth that wasn't reaching them.

My Response was to draw parrellels between putting on a cd and putting on a condom.

The copy is quirky, tongue in cheek and is at times suggestive

Levis CD - sleeve copy

Chicane - Brand ID

An upmarket, Formula 1, clothing retail concept store needed an identity that communicated their core business, trendiness and exclusive merchandise.

I came up with Chicane from the racing course feature and the play on Chic. Client went for it straight off

Bean Bag Bohemia

The trendiest, designer hang out in down town Durban needed an elegant yet honest strap line for the sophisticated debauchery that inevitably occurs on their decandently delicious cocktail nights.

'Getting Twisted Tastefully' was my response