Wednesday, March 5, 2008
Saville Row - catalogue
When Africa calls you, it calls straight to your heart
The sun has to finally set on your African adventure. You may leave Africa but Africa will never leave you!
Tuesday, March 4, 2008
Mr Price - Fashion press ads
Press ads for national press. I wrote plenty of lines, they all needed to exude the Mr Price irreverant brand language
Mr Price Pro - Final press ad
I had to submit the headline with a picture of the winner. I only had 15 minutes and wrote the line on the tower. Brazilliant, because Neco is Brazilian, surfed brilliantly and had been in the final 3 times before and perservered
Mr Price home cd - title & cover copy
The cd needed the brand language to transcend the store and 'live' in the various rooms through the ambiance created
The brief was to create copy that dealt with a very serious subject, with a relative humorous tone while still educating the youth on HIV & Aids. The government had used a heavy, clinical approach to educating the youth that wasn't reaching them.
My Response was to draw parrellels between putting on a cd and putting on a condom.
The copy is quirky, tongue in cheek and is at times suggestive
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