Wednesday, February 20, 2008

Chicane - Brand ID




An upmarket, Formula 1, clothing retail concept store needed an identity that communicated their core business, trendiness and exclusive merchandise.


I came up with Chicane from the racing course feature and the play on Chic. Client went for it straight off

Bean Bag Bohemia




The trendiest, designer hang out in down town Durban needed an elegant yet honest strap line for the sophisticated debauchery that inevitably occurs on their decandently delicious cocktail nights.


'Getting Twisted Tastefully' was my response