Zulu Surfrider - documentary

Zulu Surfrider - documentary

Saville Row - catalogue

You'll discover more about yourself when you know nothing about your surroundings.

Saville Row - catalogue

When Africa calls you, it calls straight to your heart

The sun has to finally set on your African adventure. You may leave Africa but Africa will never leave you!

Saville Row - Catalogue

To visit Africa is to have a love affair with nature

Africa is where sophistication is liberated

Mr Price - Fashion press ads

Press ads for national press. I wrote plenty of lines, they all needed to exude the Mr Price irreverant brand language

Mr Price Pro - Final press ad

I had to submit the headline with a picture of the winner. I only had 15 minutes and wrote the line on the tower. Brazilliant, because Neco is Brazilian, surfed brilliantly and had been in the final 3 times before and perservered

Mr Price Pro - festival concept

Mr Price Home cd - Lounge

Brand language transcend into rooms

Mr Price home cd - title & cover copy

The cd needed the brand language to transcend the store and 'live' in the various rooms through the ambiance created

Vaseline pitch - copy application

The invite needed a concept.

The major sponsor was SAA, so I decided to make the invite a plane ticket

The brief was to create copy that dealt with a very serious subject, with a relative humorous tone while still educating the youth on HIV & Aids. The government had used a heavy, clinical approach to educating the youth that wasn't reaching them.

My Response was to draw parrellels between putting on a cd and putting on a condom.

The copy is quirky, tongue in cheek and is at times suggestive

Levis CD - sleeve copy

Chicane - Brand ID

An upmarket, Formula 1, clothing retail concept store needed an identity that communicated their core business, trendiness and exclusive merchandise.

I came up with Chicane from the racing course feature and the play on Chic. Client went for it straight off

Bean Bag Bohemia

The trendiest, designer hang out in down town Durban needed an elegant yet honest strap line for the sophisticated debauchery that inevitably occurs on their decandently delicious cocktail nights.

'Getting Twisted Tastefully' was my response

Durban people mover

Durban's Strategic Planning Unit launched a multi-million Rand transport system for the run up of FIFA World Cup 2010. The system was to be more than a bus! It has big-screen monitors promoting tourist destinations, air-con, ample space, precision timing, international design standard and high-level security.