An innovative product named Glass in the grass, was needing cheeky, humorous copy to both sell its benefits, while educating the public on a new product

A local food store that specialised in bakery, meats and imported spices, wanted a very quirky ad campaign.

Resolution health sponsor the Blue Bulls rugby team. The brief was to create a medical aid ad that encouraged its members to go out and live life to the max, and enjoy every moment. The play is on the Bulls team and the festival of running with the bulls

Mr. P needed a concept for their new 'gift-voucher' card, that communicated the value & functionality of the product, yet said it slightly differently and in Mr. P language.

The body copy of East Point brochure

This was the cover for a promotional brochure for an upmarket Beachside development

The copy-driven concept was created at a time when the rand was really strong against the other major currencies. Mr. P was wanting a clever message pertaining the massive value they were offering SA customers

Everfresh Christmas message

Everfresh is a food store that places huge emphasis on quality, fresh produce, products and customer service. This message was a clean, clever twist on an established Christmas term.

New begginings

The start of every day is a journey. Putting my best foot forward begins with knowing that I will make the best of today, everyday.